Latent class analysis for market segmentation
نویسندگان
چکیده
The data base availability and the possibility to perform survey permit to the researcher to explore new segmentation model trying to involve methodological statistics and explanatory variables. Recent literature focused on values and lifestyles as predictors of consumer purchase (Kamakura, Mazzon, 1991). We purpose to build a survey based on questionnaire to analyze the influences of explanatory variables as values and lifestyles on a kind of good or service. Applying then the latent class analysis model to both analyze the influences of the explanatory variables considered and the segmentation size obtained according on information criteria.
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تاریخ انتشار 2009